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The article is about lessons Ramayana teaches from a branding point of view. The author analyses memorable stories from Ramayana and sees how the learnings from there can be applied to a brand launch.
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The results show that Co-Branding and Brand Repositioning have been implemented by the management of Ramayana Sabar Subur through four stages: fact finding, planning decisions, communication-action, and evaluation, have a positive impact on the image of the new Sabar Subur. However, the sales profit was not as good as the company's image.
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Ramayana, (Sanskrit: "Rama's Journey") shorter of the two great epic poems of India, the other being the Mahabharata ("Great Epic of the Bharata Dynasty"). The Ramayana was composed in Sanskrit, probably not before 300 bce, by the poet Valmiki and in its present form consists of some 24,000 couplets divided into seven books. Rama.
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Ami Ganatra (Brand) 4.41. 357 ratings56 reviews. No epic has moved the consciousness of millions like the Ramayana. The appeal of the story of Rama is such that it has inspired the imagination of countless storytellers over the centuries, across the length and breadth of the subcontinent. From Jain poets to Bhavabhuti, from Kamban to Goswami.
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Brand Consistency: The Ramayana portrays Lord Rama as a consistent character, always upholding his values and principles. Marketers should strive for brand consistency across all touchpoints.
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The Ramayana is one of the largest ancient epics in world literature. The narrative of the Ramayana took place during a period of time known as Treta Yuga in 5301 BC.It consists of nearly 24,000 verses, set in the Shloka/Anustubh metre, divided into seven kandas, Balakaṇḍa, Ayodhyakanda, Araṇyakanda, Kiṣkindakanda, Sundarakanda, Yuddhakanda, and about 500 sargas (chapters), the first.
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Image Source - Chitra Ramayana. He would always perform an action considering the possible outcomes. Curiosity. Hanuman was very curious from his childhood days onwards. It is this curiosity that drew him towards the sun in an attempt to eat it. Image Source - Chitra Ramayana. For a leader, it is essential to be curious about the unexplored.
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What cultural reference in the Ramayana helps understand the story's significance?
The Ramayana (/ r ɑː ˈ m ɑː j ə n ə /; Sanskrit: रामायणम्, romanized: Rāmāyaṇam) also known as Valmiki Ramayana, as traditionally attributed to Valmiki, is a smriti text (also described as an Sanskrit epic) from ancient India, one of the two important epics of Hinduism known as the Itihasas, the other being the Mahabharata. The epic, narrates the life of Rama, a.
Ramayana The Sacred Epic of Gods and Demons
The Ramayana, an ancient Indian epic originally written by Valmiki, is primarily the story of Lord Rama, Mata Sita and Lakshman, who undergo exile and confront life's adversities. From Sita's.
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The oldest known version of the Ramayana was written in the eighth century BC. Valmiki never claimed to be the primary source of the text, instead attributed it to another sage, Narada. Kamba Ramayana. A surviving manuscript of the Kamba Ramayana, presently available in British Library. Ramayana was used to increase the political influence of.
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Ramayana is an integral part of life for millions of Hindus across the globe. It is one of the two most popular epics written in Sanskrit from ancient India, the other one being Mahabharata. Attributed to Sage Valmiki, this epic is also revered as the Adikavya (meaning the first poem; Aadi= first, Kavya = poem).
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Abstract. The Ramayana trail is a cultural tourism concept of Indian tourists with a significant religious value. Visiting Ramayana epic related sites is one of travel trend of Indian tourists.
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May be lakhs of years ago. The composition of Upanishads was done in Classical Sanskrit. Hence, the time period for composition of Upanishads shall be around 600 BCE. Ramayana occurred almost 16 lakh years ago. However, the composition of Ramayana was done in Classical Sanskrit, as was the case of Upanishads.