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Excerpt from Marketing Management, 15th Global Edition, Philip Kotler and Kevin Lane Keller. Philip Kotler, Kevin Lane Keller. Pearson Publishing, 2018 - Marketing - 430 pages
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Philip Kotler, Kevin Keller, Mairead Brady, Malcolm Goodman, Torben Hansen Pearson UK , Jul 12, 2019 - Business & Economics - 802 pages The classic Marketing Management is an undisputed global best-seller - an encyclopedia of marketing considered by many as the authoritative book on the subject.
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Dalam rangkuman buku karangan "Kotler, Philip., dan Keller, Kevin Lane" ini, terdapat sebelas bagian yang memiliki inti pembahasan tersendiri dan inti tersebut dijabarkan dalam bentuk bab. Pada bagian pertama, kita akan memahami apa itu manajemen pemasaran, caranya dengan mendefinisikan pemasaran untuk abad ke-21 dan mengembangkan strategi.
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S.C. Johnson & Son Professor of International Marketing, Kellogg School of Management - Cited by 527,063
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Download Kotler & Keller -- Marketing Management, 15th Global Ed PDF. Table Of Content. global global edition edition eg dl ito ioba nl M for these global editions, the editorial team at Pearson has a collaborated with educators across the world to address a wide range r k e of subjects and requirements, equipping students with the best.
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Kevin Lane Keller is the E. B. Osborn Professor of Marketing and Senior Associate Dean forMarketing and Communications at the Tuck School of Business at DartmouthCollege. Professor Keller has an AB degree in math and economics from CornellUniversity, an MBA from Carnegie-Mellon, and a PhD in marketing from DukeUniversity.
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Philip Kotler, Kevin Lane Keller.. Eropa, Afrika, Timur Tengah, dan Australia. Kini, edisi ke-13 ini, buku ini telah direvisi demi mengakomodasi berbagai perubahan yang terjadi pada teknik-teknik pemasaran dan organisasinya. Maka tidak diragukan lagi, bahwa dengan menguasai isi buku "Manajemen Pemasaran, Edisi Ke-13" ini, mahasiswa akan.
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by Philip Kotler and Kevin Lane Keller. For undergraduate and graduate courses in marketing management. The gold standard for today's marketing management student. Stay on the cutting-edge with the gold standard text that reflects the latest in marketing theory and practice. The world of marketing is changing everyday-and in order for.
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Philip Kotler, Kevin Lane Keller. Prentice Hall, 2012 - Marketing - 657 pages. Stay on the cutting-edge with the gold standard text that reflects the latest in marketing theory and practice. Marketing Management is the gold standard marketing text because its content and organization consistently reflect the latest changes in today's marketing.
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About the author (2016) Philip Kotler is one of the world''s leading authorities on marketing. He is the S. C. Johnson & Son Distinguished Professor of International Marketing at the Kellogg School of Management, Northwestern University. He received his master''s degree at the University of Chicago and his Ph.D. at MIT, both in economics.
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Kotler, P., & Keller, K. L. (2016). Marketing Management (15th ed.). Pearson Education. has been cited by the following article: TITLE: Effect of Packaging on Perceived Quality and Brand Loyalty: The Mediating Role of Brand Association in Over-the-Counter Market. AUTHORS: John Mensah, Peter Kwasi Oppong, Matilda.
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Philip Kotler, Kevin Lane Keller, Alexander Chernev. Pearson Education, Apr 9, 2021 - Business & Economics - 608 pages. "The 16th edition of Marketing Management builds on the classic examples, core concepts, and logical structure that made the first edition a landmark text. Much has changed since the 15th edition was published.
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Marketing Management. Philip Kotler, Kevin Lane Keller. Pearson Education, Limited, Apr 26, 2015 - Consumers - 714 pages. NOTE: You are purchasing a standalone product; MyMarketingLab does not come packaged with this content. If you would like to purchase both the physical text and MyMarketingLab search for ISBN-10: 0134058496/ISBN-13:.
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Principles of marketing / Philip Kotler; Marketing management : an Asian perspective / Philip Kotler. [et al.] Pemasaran perhotelan dan kepariwisataan / Philip Kotler, John Bowen, James Makens ; alih bahasa, ALexander Sindoro dan Renata Pohan ; penyuntinh, Bambang Sarwiji; Principles of marketing / Philip Kotler, Gary Armstrong