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Title: Consumer behavior / Leong G. Schiffman, Author: Schiffman, Leong G.|Kanuk, Leslie Lazar, Publisher:New Jersey : Prentice- Hall, 1991, Subject:Konsumen.
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For undergraduate and graduate consumer behaviour courses. The text that set the standard for consumer behaviour study. Consumer Behaviour explores how the examination and application of consumer behavior is central to the planning, development, and implementation of marketing strategies. The full text downloaded to your computer With eBooks you can: search for key concepts, words and phrases.
Buying Decision Process (Schiffman and Kanuk, 2008) Download Scientific Diagram
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Schiffman, Leon G. Publication date 1994 Topics Motivation research (Marketing), Consumer behavior, Consumers, Verbraucherverhalten, Consumentengedrag, Consumer behaviour. Kanuk, Leslie Lazar Boxid IA1682702 Camera USB PTP Class Camera Collection_set printdisabled External-identifier
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Leon G. Schiffman, Håvard Hansen, Leslie Lazar Kanuk Prentice Hall/Financial Times , 2008 - Business & Economics - 494 pages This new European perspective on Schiffman and Kanuk's classic Consumer Behaviour focuses not only on what consumers buy, but also why they buy, when they buy, where they buy, how they evaluate their purchase, and how.
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Leslie Lazar Kanuk is Emeritus Professor of Marketing at the City University of New York Graduate School, USA.. Leon G. Schiffman, Leslie Kanuk, Havard Hansen: Edition: 2: Publisher: Pearson Education, 2013: ISBN: 0273724258, 9780273724254: Length: 480 pages: Subjects: Business & Economics › Sales & Selling › General. Business.
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Consumer Behavior. Leon G. Schiffman, Leslie Lazar Kanuk. Prentice Hall, 1994 - Business & Economics - 684 pages. The Fifth Edition of this unique text uses a marketing segmentation approach to convey the essence of consumer behavior and to connect psychological, sociocultural, and decision-making aspects of consumer behavior.
Persepsi Konsumen Berdasarkan buku Perilaku Konsumen Schiffman Kanuk
Consumer Behavior. Leon G. Schiffman, Leslie Lazar Kanuk. Pearson Prentice Hall, 2007 - Business & Economics - 561 pages. With a strong empirical and market segmentation approach, this book focuses on how the Internet has changed the way people obtain information about potential purchases, giving readers the most up-to-date material on how.