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peran pemasaran dalam perencanaan strategis Menggambarkan proses pemasaran, serta kekuatan yang mempengaruhinya Menguraikan fungsi manajemen pemasaran, termasuk unsur-unsur dari suatu perencanaan pemasaran. Langkah-langkah dalam perencanaan strategis. Mendefinisikan misi perusahaan. Menetapkan tujuan dan sasaran perusahaan.
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Marketing Management is the gold standard marketing text because its content and organization consistently reflect the latest changes in today's marketing theory and practice. The full text downloaded to your computer. With eBooks you can: search for key concepts, words and phrases. make highlights and notes as you study.
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Edisi pertama buku "Marketing Management" ini terbit pada tahun 1967 memperkenalkan konsep bahwa perusahaan harus mengusung semangat customer-and-market driven. Selanjutnya, empat puluh tahun berikutnya, melalui edisi-edisi selanjutnya, Koller yang dikenal sebagai mahaguru manajemen pemasaran memperkenalkan konsep-konsep pemasaran modern seperti 4P (Product, Price, Place, Promotion), STP.
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No eBook available. Amazon.com; Barnes&Noble.com;. Read, highlight, and take notes, across web, tablet, and phone. Go to Google Play Now » Marketing Management. Philip Kotler. Pearson Prentice Hall, 2009 - Marketing - 816 pages. Other editions - View all. Marketing Management Philip Kotler No preview available - 2009. Bibliographic information.
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Professor Kotler's book, Marketing Management, is the world's most widely used graduate level textbook in marketing. His other textbooks include Principles of Marketing and management: An Introduction and they are also widely used around the world. Kotler developed new concepts in marketing including atmospherics, demarketing, megamarketing.
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Philip Kotler. 521 books1,210 followers. Professor Kotler's book, Marketing Management, is the world's most widely used graduate level textbook in marketing. His other textbooks include Principles of Marketing and management: An Introduction and they are also widely used around the world. Kotler developed new concepts in marketing including.
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Download Prinsip-prinsip Pemasaran Edisi 12 Jilid 1 Philip Kotler.pdf. Type: PDF. Date: May 2020. Size: 51MB. This document was uploaded by user and they confirmed that they have the permission to share it. If you are author or own the copyright of this book, please report to us by using this DMCA report form. Report DMCA.
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Philip Kotler, Kevin Lane Keller. Prentice Hall, 2012 - Marketing - 657 pages. Stay on the cutting-edge with the gold standard text that reflects the latest in marketing theory and practice. Marketing Management is the gold standard marketing text because its content and organization consistently reflect the latest changes in today's marketing.
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Manajemen Pemasaran, Edisi Ketiga Belas Jilid 1. Terjemahan oleh Adi Maulana dan Wibi Hardani. Jakarta: Erlangga. Bagi kalian yang mau update teori buku marketing management dari philip kotler dan kevin lane keller kini telah publish edisi 15 2016. Kali ini saya akan mempublish ebook manajemen pemasaran karangan philip kotler dari edisi ke 13.
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